Buzz2010: Social Media for Association Leaders 3 Part Series Full Package
Buzz2010 Social Media for Association Leaders is a series of breakfast meetings where top association and non-profit executives hear directly from the leading minds in social media for business. Each On Demand program will feature the best of the content from the June 16, July 20th and August 18th events, remixed for your online learning.

Buy All 3 On Demand Sessions for a Greatly Discounted Price!

  • Open Leadership: "Be transparent” seems to be the battle cry of the social web. But what does that really mean? How open is too open? And how can you lead your organization towards an open strategy that makes business sense? Groundswell author, Charlene Li discusses her new book and research on Open Leadership, and leads participants through an Openness Audit designed to help you understand how open your organization is currently.
  • Managing Risk: Risk is a reality on the social web, whether you choose to engage or not. So what is your tolerance for social media risk and how do you manage it? What do you need to do as a leader to ensure that your organization is taking the proper course to manage your unique risks? Mark Story of the SEC, Wendy Harman of the American Red Cross, and nationally syndicated columnist Alex Levit discuss managing the risks of social media–in particular brand ownership, staff productivity and compliance/regulatory hurdles.
  • Social Media ROI: With all the talk around social media, the question of ROI is the most vexing. Why should you pour your organization’s time and resources into something so unproven? And how do you make sure that the resources you do apply create business value? Brand strategist Olivier Blanchard explains how to measure the impact or value of your social media efforts, beginning with a discussion of how social media impacts a variety of business objectives.
Who should attend?Buzz2010 Events are ideal for anyone responsible for the strategic direction of your organization's social media efforts. Watch the on demand program on your own or with your team, and apply the concepts to your daily work. If you’re working towards your CAE, Buzz2010 is a great way to clock 1 hour of CAE credit per rebroadcast event.

What's included?This is the same content that Buzz2010 attendees experienced in-person, captured so you can replay it (or parts of it) as much as you need. You’ll get the recordings, the slides and the handouts.
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Price:
$59.00
Included Content
Seminar Product
Buzz2010: Social Media for Association Leaders Part 1: Open Leadership On-Demand
Buzz2010: Social Media for Association Leaders Part 2: Managing RiskOn-Demand
Buzz2010: Social Media for Association Leaders Part 3: Social Media ROI'sOn-Demand
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