Buzz2010 Social Media for Association Leaders is a series of breakfast meetings where top association and non-profit executives hear directly from the leading minds in social media for business. This On Demand program features the best of the content from the June 16 event, remixed for your online learning.

Program:
Open Leadership: ”Be transparent” seems to be the battle cry of the social web. But what does that really mean? How open is too open? And how can you lead your organization towards an open strategy that makes business sense?

Charlene Li, best-selling and award-winning author of Groundswell, kicks off Buzz2010 with insights from her new book Open Leadership: How Social Technology Can Transform How You Lead. Charlene uncovers the new organizational structure required to accommodate–and benefit from–the culture of sharing that social media has fueled over the last four years. The information flow we all experience daily can no longer be organized into neat org-chart silos, she argues. Instead, it demands a new kind of leadership, one based on letting go of the command-and-control model and embracing openness and relationship building.

Who should attend?
Buzz2010 Rebroadcast Events are ideal for anyone responsible for the strategic direction of your organization's social media efforts. Watch the rebroadcast on your own or with your team, and apply the concepts to your daily work. If you’re working towards your CAE, Buzz2010 is a great way to clock 1 hour of CAE credit per rebroadcast event.

What's included?
This is the same content that Buzz2010 attendees experienced in-person, captured so you can replay it (or parts of it) as much as you need. You’ll get the recordings, the slides and the handouts.